In the Press

Editorial Coverage

• IMN to Lead Webinar on Automotive Digital Marketing Best Practices (January 5, 2012)
• Create a Mobile Dealership – Get a Leg Up on your Competition (June 30, 2011)
• Mobile Marketing: The Unifying Channel for Gen Y (Summer 2011 Edition, Visibility: The Magazine for Online Marketing Strategies)
• 5 Cardinal Rules of Email Etiquette (April 12, 2011, iMedia Connection)
• Doing it Right, Mobile Dealerships - A Leg Up on the Competition (Dealer Digest Daily, March 28, 2011)
• Tailor Your B-to-B Newsletter to the Reader, Not the Company (March 10, 2011, Chief Marketer)
• Dealers Need Content and Voice (February 2011, Automotive Digest)
• Using Mobile Devices to Drive Traffic into Your Dealership in 2011 (January 2011, Dealer Magazine)
• Gen Y and the Automotive Industry: a $3.4 Trillion Opportunity (December 2010, Dealer Magazine)
• Marketing to Generation Y - podcast (October 2010, AutoSuccess)
• Natural Green Marketing video (July 2010, Automotive Digest Weekly)
• IMN Hires Director of OEM Programs (May 17, 2010, AutoRemarketing)
• BMW Veteran David Rose Joins IMN as Director of OEM Programs (May 14, 2010, AutoSuccess)
• New Century BMW Sees Increase in Leads (April 19, 2010, Auto Dealer Monthly)
• E-Newsletters as a Sales and Marketing Tool (March 10, 2010, Automotive Digest)
• Bring Service Revenue Into Your Dealership (February 25, 2010, Dealer Digest Daily)
• Engaging Customers with E-Newsletters (February 23, 2010, Dealer Digest Daily)
• IMN Names New VP (January 26, 2010, Auto ReMarketing)
• Must See at NADA (January 22, 2010, Automotive Digest)
• Hitting the Links: New Innovative Features from IMN Loyalty Driver (December 16, 2009, Automotive Digest)
• Be Social and Multiply (December, Dealer Marketing Magazine)
• Volvo Veteran Bill Gaudreau Joins IMN (November 2, 2009, AutoSuccess)
• Dispelling Social Myths (November 2009, Digital Dealer)
• Make Mobile Work For You (November 2009, Dealer Marketing Magazine)

• Take Your Service Promotions to the Next Level (August 18, 2009, Dealer Digest Daily)
• IMN Enhances Dealership E-newsletter Service ( June 25, 2009, AutoRemarketing)
• E-Newsletter Reports: The Golden Ticket (June 25, 2009, Dealer Digest Daily)
• Boost Leads and Sales Using Current Resources (April 27, 2009, Dealer Digest Daily)
• IMN Shares Marketing Tactics of Successful Dealers (April 21, 2009, Auto Dealer Monthly)
• Ford Taps Loyalty Driver for Dealer E-Newsletters (April 9, 2009, Digital Dealer)
• Digital Dealer Cover Story: Diana Weaver, Internet Marketing & CRM Manager, Tom Wood Automotive (January 2009)
• Digital Dealer Cover Story: Joe Healy, Internet Director, Lonestar Chevy (December 2008)
• Digital Dealer Cover Story: Shaun Kniffin, Director of Internet Sales and Business Development, Germain Motor Company (November 2008)
• IMN Loyalty Driver™ E-Newsletter Hits 1,000 Dealer Mark (September 29, 2008, iSM Today)
• Dana W. Pratt III, E-Business Director - Bill Marsh Auto Group (August, 2008, Digital Dealer Magazine)
• Bob Delano, Compliance Manager - Holman Auto Group (July 7, 2008, Digital Dealer Magazine)
• Dealer Profit Center, Consumer Preferences: Turn Them to Your Advantage (June 2008, Dealer Digest Daily)
• Digital Dealer Cover Story: Mikhail Melomed, Internet Director - Honda Mall of Georgia (May 2008, Digital Dealer)
• Dealer Profit Onion: How Dealers Can Produce a Monthly e-Newsletter That Grabs Eyeballs & Sells Cars (January 2008, Dealer Digest Daily)
• Over 700 Auto Dealers Nationwide Turn to IMN Loyalty Driver e-Newsletter (January 16, 2008, Yahoo Finance)
• Making the most of your e-Newsletter Analytics (Janury 15, 2008, Digital Dealer)
• Building a Strong Foundation for Life-Long Loyal Customers (December 6, 2007, iSM Today)
• A Connect-the-Dots Plan for Brand Prominence (August 13, 2007, iMediaConnection)
• How Does IMN Help Dealers Stay In Touch With Customers In the Long Term (August 7, 2007, Automotive Digest)
• A Drive-Thru Lesson on Video Streaming (June 18, 2007, iMediaConnection.com)
• How to Cultivate Life-Long Customers (May 31, 2007, Dealer Marketing Magazine)
• IMN Loyalty Driver - A New Way to Target Your Customers and Pull in Leads (March 2007, Digital Dealer)
• IMN Introduces Loyalty Driver(TM) Portal to Make Auto Dealership E-Newsletters Even Faster and Easier to Publish (February 6, 2007, The Auto Channel)
• IMN Launches Video Channels for Loyalty DriverT E-Newsletter Service (February 5, 2007, The Auto Channel)
• IMN Loyalty Driver: A New Way to Target Your Customers and Pull in Leads(page 36) (February 2007, Digital Dealer)
• VEHICLE VIDEOS: EYE CANDY FOR INTERNET CUSTOMERS (February 2007, AutoExec)
• A 5-Point Plan for Autos Growth (January 8, 2007, iMedia Connection)
• IMN Puts the Pedal to the Floor; Announces 300% Increase in Customers for IMN Loyalty Driver™ E-Newsletter Service for Auto Dealers (January 31, 2007, The Auto Channel)
• IMN Announces Integration Alliance with JMsolutions' Product, DealerUps™ CRM (January 30 2007, The Auto Channel)
• Cashing In (December 1, 2006, Aftermarket Business)
• Promotional e-Mail or e-Content? (December, 2006, Digital Dealer)
• IMN Adds $50,000 Sweepstakes Program to its Loyalty Driver™ E-Newsletter Service (November 1, 2006, the Auto Channel)
• IMN Adds $50,000 Sweepstakes Program to its Loyalty DriverTM E-Newsletter Service (November 1, 2006, DB Business News Boston)
• Dealers Using IMN E-Newsletters Can Now Attract Consumers with $50,000 Prize (October 31, 2006, Auto Remarketing)
• Issues in Focus: e-Marketing More Than the Latest Buzz (Auto Remarketing Today, October 1, 2006)
• Online newsletters help Holman Auto Group triple traffic to websites (September, 2006, Car Dealer Insider/Dealer's Edge)
  
• Driving Multi-channel Sales Success with e-Newsletters (May 2006, Auto Success)
• CRM to the 2nd Power: e-Newsletters (April 2006, Digital Dealer Magazine)
• All E-Mail Marketing is not Created Equal (March 15, 2006, Dealers Edge)
• E-Mail Marketing E-xplodes (March 01, 2006, Ward's Dealer Business)
• Auto Dealer Launches E-Zine Video Test (March 01, 2006, E-Centric)
• Volkswagen Dealer Tests Video in E-Zine (March 01, 2006, Chief Marketer)
• IMN Market Tests Video-Enabled e-Newsletters for Auto Dealers (February 14, 2006, dBusiness News Boston)
• Maximizing efficiency and marketing effectiveness in dealership parts & services departments (September 14, 2005, Dealership Marketing Center)
• Dealers turn to e-mail outreach to retain customers (September 12, 2005, Car Dealer Insider)
• Wheel and deal (September 1, 2005, DIRECT Magazine)
• This blog's for you (August 2005, Ward's Dealer Business)
• For dealers, it's in the email (July 2005, Ward's Dealer Business)
• Why start an e-mail newsletter (May 11, 2005, ChiefMarketer)
• ID the real customers (May 2005, DealersEdge Essential Office Manager Magazine)
• Sophisticated e-newsletters create interest, detect and qualify Buy Signals (January 2005, Auto Success Magazine)
• How to measure e-newsletter results (December 2004, Auto Success Magazine)
• Is your marketing ignoring half of your revenue-producing customers (November 2004, Auto Success Magazine)
• Dealer e-newsletter program launched (November 2004, Digital Dealer Magazine)

Press Releases

GM Approves IMN as Turnkey Program Provider for in-Market Retail Co-op Matching Funds
• IMN Achieves 70 Percent Sales Growth; Employee Base Grows by 50 Percent (March 31, 2011)
• Auto Dealers Sell Multiple Cars and Increase Website Traffic by More Than 50 Percent with IMN Loyalty Driver Spotlight (January 25, 2011)
• Craig Fitzgerald, Former Editor at Hemmings Motor News, Joins IMN as Editorial Director (November 8,2010)
• IMN's Gen Y Outreach Webinar for Auto Dealers: 72% of Gen Y uses a social network. Are you reaching them? (September 23, 2010)
• Ford Motor Company Veteran Craig Samara Joins IMN as Executive Director of OEM Development (June 29, 2010)
• BMW Veteran David Rose Joins IMN as Director of OEM Programs (May 11, 2010)
• New Century BMW Sees Increase in Leads Every Time they Hit "Send" with IMN Loyalty Driver (April 19, 2010)
• IMN Names Brian Epro as Vice President ofAutomotive Services Group (January 19, 2010)
• Volvo Veteran Bill Gaudreau Joins IMN as Vice President of Strategic Automotive Relationships (October 22, 2009)
• IMN Loyalty Driver™ Gets Social (September 10, 2009)
• IMN Loyalty Driver™ Goes Mobile, Giving Dealers 24/7 Access to Customers and Prospects on the Go (August 18, 2009)
• Loyalty Driver™ Selected as Strategic Partner by Ford Motor Company (April 7, 2009)
• IMN Shares Marketing Tactics of Successful Dealers in Podcast Series (March 29, 2009)
• IMN Loyalty Driver™ Prompts Penske Chevrolet Customers to Redeem More than 300 Coupons in One Month (January 12, 2009)
• Using IMN Loyalty Driver ™ E-Newsletter, Bill Marsh Automotive Group Adopts ‘Relationship Mindset’ and Sells 784 Vehicles in Twelve Months (December 2, 2008)
• Loyalty Driver™ E-Newsletter Hits 1,000 Dealer Mark (September 29, 2008)
• Loyalty Driver™ Goes Mobile! IMN Show Your Phone™ Enables Automotive Consumers to Take Advantage of Dealer Specials and Offers Using Their Cell Phone (February 2008)
• IMN Enhances Loyalty Driver with Customizable e-Coupons and Concierge Content (January 2008)
• Over 700 Dealers Nationwide Turn to IMN Loyalty Driver e-Newsletter (January 2008)
• IMN Launches Video Channels for Loyalty Driver™ E-Newsletter Service (February 2007)
• IMN Introduces Loyalty Driver™ Portal to Make Auto Dealership E-Newsletters Even Faster and Easier to Publish (February 2007)
• IMN Puts the Pedal to the Floor; Announces 300% Increase in Customers for IMN Loyalty Driver™ E-Newsletter Service for Auto Dealers (January 2007)
• IMN Announces Integration Alliance with JMsolutions’ Product, DealerUps™ CRM (January 2007)
• IMN Adds $50,000 Sweepstakes Program to its Loyalty Driver™ E-Newsletter Service (October 2006)
• The Holman Automotive Group Uses IMN Loyalty Driver TM E-Newsletters to Keep Brand Top of Mind, Drive Website Visits, and Increase Sales (8/2006)
  Traffic to Ford Dealership Site is Tripling After Each E-Mail Send
• Zero to 100 In One Year: Just One Year After Launching, IMN Signs 100th Auto Dealership to IMN Loyalty Driver™ E-Newsletter Service  (2/11/06)
  UAG, Rosenthal Automotive Organization and Curry Auto Group are Among Dealership Groups Adopting IMN Loyalty Driver and its Buy Signal™ Service
• IMN Market Tests Video-Enabled e-Newsletters for Auto Dealers  (2/11/06)
  Dealerships to Test Automotive Videos to Spur New Requests for Test Drives
• IMN presents at FADA Congress (06/07/05)
  shows auto dealers how to use new e-newsletter technology to bring back "old fashioned" customer loyalty
• IMN adds first of its kind online "Buy Signal Service" to Loyalty Driver™ (01/28/05)
  New Service Lets Auto Dealers Detect Customers' Purchase Intent in Real Time, and Immediately Respond
• IMN launches enhanced Loyalty Driver™ e-newsletter program (01/20/05)
  Fully turn-key service includes custom content from The NewsFlash Corporation™
• IMN launches e-newsletter service for auto dealers (08/24/04)
  Loyalty DriverTM helps dealers stay in touch with their local clients - strengthening ongoing relationships and nurturing high-value customers to encourage repeat sales